Some Reasons Why You Need To Outsource SEO
In the U.S., business owners spend more than 0 billion annually on digital marketing services, and this includes services such as email marketing, web development, and video production. However, the most significant part of the money is spent on Search Engine Optimization (SEO). SEO usually focuses on ensuring that your website will be among the results that appear on the first page of results whenever a client turns to the internet to look for information. Here are some reasons why companies outsource SEO to freelancers or agencies that provide the services.
SEO is very complicated. While the idea about SEO is quite straightforward; it is not always easy to get your website to appear among results on the first page of the search results. One will need a lot of research as well as deep understanding to learn how the Google algorithm functions. The determine the information to provide whenever one does a search, Google’s search algorithms will process the words used, the location as well as the relevance of the search. The Google algorithm changes all the time. In 2018, Google reported 3,234 updates, and this means that keeping up with the algorithm is a complex task for any business owner.
Hiring an in-house SEO team is expensive considering that the median salary for an SEO manager is ,712 a year. Since you will require more than one staff, you might end up spending close to quarter of a million-dollar for SEO staff in every year. On the other hand, if you hire SEO experts on contractor or project basis, it will cost your business between ,000-00.
When SEO is not your area of expertise; there is a need to make the right choice and outsource the services. If you, or your staff, are not an SEO expert, hiring an agency providing the services will guarantee the best results.
To run your business, you require specific tools for the daily operations, ranging from machinery to software. It is the same case with SEO, and the necessary tools are expensive. You do not need to spend hundreds of thousands of dollars to purchase software programs and marketing automation systems when you can hire SEO experts who already have the tools to take charge of the campaigns.
When one opts to outsource SEO to a full-service digital marketing firm, it will be a chance to access experts with additional skills apart from SEO. While you will primarily hire the experts for SEO, you might also utilize their services for other marketing needs in future. One can find out more about video production and email marketing with the help of a marketing agency when you are ready to launch.